NON-GOVERNMENTAL (SOCIAL RESEARCH AND OPINION POLL)
PRODUCT TESTING
ADVERTISING LINK STUDIES
CUSTOMER SATISFACTION MEASUREMENT
Our Services
Data Collection
The Field Department is headed by an experienced Field Manager of over 17 years standing. Currently, the company has 10 permanent Supervisors/Team leaders, 15 permanent interviewers based in Lagos and a pool of temporary/casual interviewers who are multilingual. We have easy accessibility to Executive interviewers who are employed to conduct B2B (Business to Business) interviews. The outside locations are covered by representatives stationed in Abuja and Aba representing the Northern and Eastern areas respectively.
Data Processing
At CMRG data processing ( i.e. coding, entry and cleaning) is done in-house. The department enjoys the experience of a versatile Manager who has handled huge projects and challenges in the past with great results. In addition, we have experienced and skilled data entry clerks assisting the Manager. The department is also availed of different softwares for Data Processing, word processing and graphic presentations. At present, our data processing department uses the following softwares: QPS (Questionnaire Processing Software): Quinput, QUANTUM, SPSS & Excel.
