Experience and Clients
Over the years, the agency has had tremendous experience in large scale, pan Nigeria surveys, some of which involved census/enumeration of the relevant universe prior to drawing a random sample.
The agency has a reputation for delivering research results that are simple, insightful and relevant to client’s needs. This accounts for why it is one of the major research suppliers to MTN, Guinness Nigeria Plc, BBC World Service Trust, Society for Family Health, etc.
The Agency’s clientele includes: Promasidor, BBC World Service Trust, MMR UK, Diageo/Guinness Nigeria, Transparency International, Abt/USAID, Vestergaard Frandsen, MTN, Society For Family Health, Nigerian Distilleries Limited, Bank PHB, to mention a few.
CMRG has staff strength of 58. However, as with other research agencies, we have access to a large pool of temporary but highly trained and experienced field personnel across the country.
CMRG staff are members of several professional bodies such as Nigerian Marketing Research Association (NIMRA), National Institute of Marketing of Nigeria (NIMN), Direct Marketing Association of Nigeria (DMAN) and Nigerian Institute of Management (NIM) .
Approach to Clients
We provide the requisite framework and needed expertise in offering strategic advise and work as partner with our clients to better understand the consumers, solve problems, and develop the knowledge to create successful brands and businesses.
Our service and experience in the industry equip us with market dynamics, current trends and knowledge of the consumer and are applied to client issues to ensure maximum returns on project investment
Thus, we generate knowledge, provide insight and transfer learning from project to project, …no single project is treated in isolation
Our research operations are guided by global best practice standards, with particular emphasis on: