CMRG OMNIBUS SURVEY

The National Indicator Features

Continuous quarterly market monitor amongst 3,300 household pan-Nigeria.
Covers 18 urban and 36 rural areas.
Flexible quota allocation allows additional 50 special incidences sample at each Urban location, if required e.g. Office equipment/ Reprographics.
Country divided into 4 main regions viz; West, East, North-West, North Central.
Quota for each region proportional to the percentage represented by that area in total population.
Booster sample allowed if minimum usage targets not achieved after random sampling.

Benefits

Useful for market size estimations.
Determining emerging trends and analyzing them accordingly through benefit
of results comparison across the checks.
Multi-client sponsorship makes unit cost per client considerably cheaper.
Capturing low incidence/minority groups due to large sample size contacted randomly.

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Our capacity is Pan Nigeria, covering urban, semi-urban and rural areas.

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