QUALITY CONTROL MEASURES

Comprehensive briefing and training of all field personnel on the scope, methodology, modality and demand of each study.

The group interview method is usually adopted in a survey in order to enhance compact supervision, thereby eliminating incidence of fraud and this also allows for immediate on-the-spot check/editing of questionnaires. Field quality is guaranteed on all CMRG projects.

Interviewers are trained to be sensitive to the norms and mores of the average Nigerian society in a local setting. To this end, efforts are made to use interviewers who are resident in each town/locality and who speak local language of relevance.

Interviewers are to assure respondents of complete anonymity and shall treat all responses as confidential.

We adhere to the provisions and guidelines of MRS – Market Research Association

Field coordinators and Quality Control managers are expected to back-check at least, 20% of achievements during field work, usually adopting the multi-supervisory-level approach.

Coding which is the listing of responses [in case of open-end questions], followed by classification into compatible groupings to form the coding frame is conducted with the aid of computer and not manually.

Coding and editing are usually done by our trained hands under the supervision of the executive in charge of the project and a senior field supervisor.

Analysis and reporting is done by the project director, in conjunction with other executives in the team.

We provide the requisite framework and needed expertise in offering strategic advise and work as partner with our clients to better understand the consumers, solve problems, and develop the knowledge to create successful brands and businesses.

Our service and experience in the industry equip us with market dynamics, current trends and knowledge of the consumer and are applied to client issues to ensure maximum returns on project investment

Thus, we generate knowledge, provide insight that your brands can leverage to success.