Holds an MBA, PGD (Management) and HND (Statistics) and has over 27 years successful career and vast knowledge of brand building, strategic planning, management skills with an excellent research and insights generating skills.
He is currently an Executive consultant offering value added services in the area of his expertise across various companies and organisations. His experience cuts across, Marketing Research, insights generation, Strategy, Brand development, Brand management, Portfolio management and Affordable homes value added services. Area of Insights expertise includes Segmentation studies, Retail Census, Population Census, Retail Audit, Infrastructural Audits, Consumer Habit, Usage and Attitude, Brand Health, opinion polls amongst others.
He was the Head of Research & Insights for British American Tobacco (West Africa) where he worked for about 11 ½ years. Whilst in BAT, he held various cross functional roles that cuts across Brand and Portfolio Management where he excelled with commendations.
He also worked with Research & Marketing Services, Communication & Marketing Research Group, Research & Data Informatics, Finance Houses Association of Nigeria, Gateway Computers, MFP Cable & Satellite (DSTV), Nigeria Breweries, Oyo State Ministry of Planning & Statistics
Member of European Society for Market Researchers (ESOMAR). Also, a Member of Nigerian Institute of Marketing Research Association (NIMRA)