Has over 25 years research experience working with leading research agencies , advertising, health, NGOs and youth marketing agencies in Nigeria.

He started his career with Health Research in 1997 during his NYSC days at the Psychiatric Department (Psychology Unit) of the Ahmadu Bello University Teaching Hospital.

As a young officer in the research team of both ABU Teaching Hospital and Sight Savers International Kaduna, his contribution was vital to the successful execution of a number studies including Gender and Parents’ Treatment Seeking Behaviour for Childhood Illnesses, Multi-Country Study on Advocacy Strategies for Sustenance & Compliance, as well as Five-year evaluation of CDTI project in Kaduna State.

He worked with Market Research Consultancy Limited, a key player in market research industry in 2003 where he worked till 2011; having moved up the ladder to be appointed as Head of Research.

He joined CMRG Limited as a Deputy Research Manager in January 2012 where he has risen through the ranks and is presently the Managing Director.

Femi holds a Bachelor’s Degree in Psychology from the Ondo State University Ado Ekiti (now Ekiti State University), as well as Masters Degree in same discipline from the University of Lagos.

He is a member of Pan African Media Research Organization (PAMRO).  He is a full member of the Nigerian Marketing Research Association (NiMRA) where he also served as the Treasurer of the Association between 2016 and 2019.