Our Core

Data Collection

The Field Department is headed by an experienced Field Manager of over 20 years standing.

Currently, the company has 12 permanent Supervisors/team leaders, 15 permanent interviewers based in Lagos and a pool of temporary/casual interviewers who are multi lingual. We have easy accessibility to Executive interviewers who are employed to conduct B2B (Business to Business) executive interviews.

The outside locations are covered by representatives stationed in Abuja and Aba representing the Northern and Eastern areas respectively. Other Stations include Ibadan, Benin, Port Harcourt, Kano, Onitsha, Jos, Ilorin and Makurdi.

At anytime, teams in each location have access to a large pool of well trained experienced but non-permanent interviewers. Hence, Communication and Marketing Research Group Limited data collection team usually consists of both permanent interviewers (i.e. Team Leader and few joining the team from Lagos) and temporary/casual interviewers (often drawn from our impressive list in each location.)

As a back up arrangement, we have a working relationship with some independent but capable and experienced field agencies.

Our Core

Data Processing

At CMRG, data processing ( i.e. coding, entry and cleaning) is done in-house. The department enjoys the experience of a versatile Manager who has handled huge projects and challenges in the past with great results.

In addition, we have experienced and skilled data entry clerks assisting the Manager.

The department is also availed of different softwares for data processing, word processing and graphic presentations.

At present, our data processing department uses the following softwares:

  • QPS (Questionnaire Processing Software)
  • Quinput
  • QUANTUM
  •  SPSS & Excel
  • Microtab