Adedayo is a certified Google project manager and has a master’s degree in psychology from the University of Ibadan.
He started his research career as a Trainee Research Executive with Communication and Marketing Research Group Limited in 2019 and has been involved in designing survey instruments, coordinating fieldwork, implement research projects and provide actionable insights critical for business decisions.
He has experience with moderating focus groups, in-depth interviews and ethnography studies in English and Yoruba languages.
Research studies he has worked on include Telecommunications, FMCG, Agriculture, among others.
Adedayo is intuitive and has desire to acquire more knowledge.
His current position in CMRG is Assistant Research Manager.