LANRE FASAKIN

Lanre_Fasakin Mr. Fasakin who holds a Bachelor of Science degree in Mass Communication, University of Lagos, (1986) joined Research Marketing Services in November 1987 as a Research Assistant. He started his research career at the Company’s Field/TEC department where he participated in collation and simple analysis of survey returns, coding and preparation of data for computer processing on many important projects. He became a Research Executive in November 1988 and was involved with preparing market research programmes and proposals for leading RMS clients at the time. Fasakin joined Market Facts Limited, another market research agency in Nigeria in 1993 where he served as the Client Service Director.

Fasakin has participated in several professional market research seminars, workshops and courses in Nigeria within the past years.

Since year 2000 when he joined Communication And Marketing Research Group Limited as the Managing Director, Mr.Fasakin has worked with several notable clients, one of which is the Society For Family Health. This experience has afforded him the opportunity to acquire the expertise on the use of Ethnography software package for analysis of qualitative research findings.

Mr. Fasakin’s specialized skills in the field of customer service deliveries measurement and brand equity surveys have been used by leading brands such as MTN, Diageo, Unilever and Promasidor amongst others.

He is the current President of the Nigerian Marketing Research Association (NiMRA) and member, South African Market Research Association (SAMRA).

Mr. Fasakin is a regular participant in the Burke Institute organized workshop on Dynamics of Customer Satisfaction Studies, Chicago, USA.